Case Study: Oakley achieves 66% higher customer acquisition with SaleCycle

Oakley's remarketing campaign has increased customer acquisition by 66%

Oakley partnered with SaleCycle to reduce cart abandonment and grow its customer database as part of its online acquisition and retention strategy. The challenge was to bring more shoppers back to complete purchases while capturing more email addresses during the buying journey.

SaleCycle implemented a multi-touch remarketing approach using on-site messaging and multi-cycle cart recovery emails. The campaign delivered a 56% open rate on abandonment emails, a 58% higher average order value than direct sales, and a 66% increase in email acquisition for Oakley.

Oakley

Ryan Porte

Oakley