Case Study: Nile Air achieves over 15% more online sales with SaleCycle

Nile Air's remarketing Campaign Has increased online sales by over 15%

Nile Air faced a major booking abandonment challenge, with many website visitors leaving before completing their flight reservations. To tackle this, Nile Air worked with SaleCycle on an integrated on-site and email remarketing program designed to recover lost bookings and convert more visitors into customers.

SaleCycle implemented an intelligent cross-channel campaign featuring urgency-driven on-site messages and personalized cart abandonment emails. The campaign drove more than a 15% increase in online sales, with 9% of users who clicked on the on-site messages going on to purchase and over 10% responding to the emails, generating an average order value of around $320 per email sent.

Nile Air

Ahmeed Oraby

E-Commerce Manager