Case Study: Puma increases online sales by 3%+ with SaleCycle

How Puma increased online sales by more than 3%

PUMA, the global sports brand, faced a common e-commerce challenge: high cart abandonment that was leaving significant revenue on the table. The company turned to SaleCycle and its cart abandonment email campaign to reconnect with shoppers who left without completing their purchases.

SaleCycle implemented an intelligent, region-segmented email program that sent timely, localized reminders with the abandoned items and clear calls to action. The campaign delivered a 44% email open rate, doubled average order value to £160, and drove a 3%+ increase in PUMA’s online sales, while also improving the customer experience.

Puma

Huy Nguyen

Online Marketing Manager