Case Study: Filson achieves higher online sales and AOV with SaleCycle

Filson - Customer Case Study

Filson, the U.S. outdoor outfitter and gear manufacturer, wanted to tackle high online cart abandonment and improve recovery of lost sales. The company worked with SaleCycle to create a cart recovery email program that could re-engage shoppers in real time and support its premium customer experience.

SaleCycle implemented an abandonment email strategy using its algorithm and product monitoring to send personalized upsell and cross-sell recommendations based on items left in the cart. The results were strong, with online sales increasing by over 4%, revenue per email sent exceeding $13, and average order value more than 30% higher than direct purchases.

Filson

Harold Egler

VP of Marketing, Filson