Case Study: Cath Kidston achieves higher sales and basket recovery with SaleCycle

Cath Kidston - Customer Case Study

Cath Kidston, the designer brand known for its vintage and floral products, wanted to reduce lost revenue from shopping cart abandonment on its ecommerce site. Although its abandonment rate was below the industry average at 67%, it still represented a major challenge, and Cath Kidston worked with SaleCycle on an email remarketing solution to re-engage shoppers.

SaleCycle implemented a basket abandonment email campaign sent two hours after abandonment, with personalized product content, clear calls to action, and a gentle, brand-aligned tone. The results were strong: 57% of customers opened the emails, the click-through rate reached 14%, and purchases from abandoned-cart emails had an average order value 65% higher than Cath Kidston’s direct sales.

Cath Kidston

Hayley Bashford

Email Marketing Co-ordinator, Cath Kidston