Case Study: Anthropologie increases online sales by over 7% with SaleCycle email remarketing

Anthropologie increases online sales by over 7% with email remarketing

Anthropologie, the retailer, faced a major cart-abandonment challenge that left a significant amount of online revenue on the table. To address this, it worked with SaleCycle on an email remarketing campaign designed to recover abandoned baskets and convert more website visitors into customers.

SaleCycle implemented dynamic segmentation and tailored creative based on basket contents, sending relevant apparel or house-and-home messaging with clear calls to action and product details. The campaign delivered over 51% open rates, a 4.1% conversion rate from send, and helped Anthropologie increase online sales by over 7%, while also improving the customer journey.

Anthropologie

Sophie Kemp

Senior CRM Executive