Case Study: Hertz increases booking completions with SaleCycle

37% of Clicks Lead to Completed Bookings

Hertz, the car hire operator, faced the common online challenge of booking abandonment and wanted a better way to re-engage customers who started but didn’t finish a reservation. To address this, Hertz used SaleCycle’s remarketing solution to target abandoned bookings and bring those high-intent visitors back into the funnel.

SaleCycle integrated with the Hertz booking engine to capture real-time data and send timely, personalized emails across markets and languages. The results were strong: average open rates exceeded 58%, click rates reached 28%, and 37% of consumers who clicked went on to complete their booking, improving both conversions and customer experience.

Hertz

Khadidja Konate

Online Affiliate Executive, Hertz