Case Study: Wisteria achieves a 47% lift in recovered revenue with SaleCycle

20% of Clicks Lead to Completed Orders

Wisteria, a Texas-based home furnishings and decor retailer, was struggling with cart abandonment rates of around 80%, losing many high-intent shoppers before they completed their purchases. To recover these potential sales, Wisteria partnered with SaleCycle and used its email remarketing service to re-engage abandoning customers.

SaleCycle implemented a three-step, personalized email campaign sent 1 hour, 24 hours, and 5 days after abandonment, featuring brand imagery, full-cart personalization, and clear calls to action. The campaign delivered strong results, including a 44% open rate, average order values 23% higher than direct sales, and a 47% lift in recovered revenue from the second and third emails.

Wisteria

Kayla McKinley

Director of Ecommerce, Wisteria