Case Study: Milwaukee boosts conference engagement with Salamandra.uk's 2D/3D animation and motion graphics

Milwaukee stages 4-screen Thunder Trials with Salamandra.uk

The customer, Milwaukee Electric Tool Corp., an industry-leading manufacturer of heavy-duty power tools, commissioned vendor Salamandra.uk to create an exciting and fun virtual horse racing event for their 2019 EMEA conference. The challenge was to produce a multi-screen animated presentation to engage international distributors and avoid a typical, less dynamic corporate experience.

Salamandra.uk developed a unique solution involving four back-to-back 3D animated horse races displayed across five giant screens, including the stage floor. They created 15 customizable horse and jockey options with biographical profiles and achieved a synchronized, hologram-like effect. The result was a massive success for the client's evening event, which was well-received by the audience and praised by the brand manager for its brilliance and humor.

Milwaukee