Case Study: Milwaukee boosts Big Red brand awareness with Salamandra.uk’s promotional video

Milwaukee launches a 3-minute Big Red promo video with Salamandra.uk

The customer, Milwaukee EU, faced the challenge of creating an impactful and attention-grabbing promotional video for their new Big Red mobile showroom truck, specifically designed for a massive 14.5m wide screen. They needed a solution that would effectively utilize the unique screen size, weave together various existing video clips and new CAD animations, and maintain an engaging narrative flow. They enlisted the creative agency salamandra.uk to accomplish this.

salamandra.uk developed an action-packed, 3-minute video featuring fast-cut footage, impactful CAD animation, and show-stopping 3D motion graphics to create a continuous and exciting journey. They used 3D elements to create an illusion of depth, enhancing the viewer's experience. The client reported amazing feedback from both customers and their internal team, with the video being so successful that people requested versions for use in their own collateral.

Milwaukee