Case Study: Passenger strengthens its brand and website with Salad

Passenger rebuilds brand and website with Salad in a phased digital rollout

Passenger, a company that develops digital platforms for public transport operators and apps for passengers, faced the challenge of aligning its internal culture with its external brand after completing a BCorp assessment. They engaged Salad Creative to validate their mission, refine their brand positioning, and evolve their visual identity to support their growth and better communicate their value proposition to both customers and potential employees.

Salad Creative conducted workshops with the entire Passenger team to foster internal alignment and define a clear market position centered on customer experience in shared, sustainable transport. The solution included an evolutionary update to the visual identity and a complete redevelopment of the website to reflect the new brand strategy. As a result, Passenger gained a confident framework for decision-making, a stronger tool for recruitment, and a digital presence that accurately represents their purpose and culture.

Passenger