Case Study: OCI Global elevates its digital presence with Salad Creative

OCI Global accelerates a cleaner future with Salad in a 70-year brand refresh

OCI Global, a major low-carbon methanol and nitrogen fertilizer producer, faced the challenge of elevating its brand and narrative after 70 years of operating under the radar. To communicate its expertise and ambition, it partnered with vendor Salad Creative for a comprehensive website redesign and development project.

Salad developed a flexible WordPress website with a highly editable CMS, interactive infographics, and multi-language functionality to empower the user journey. The solution included an SEO migration strategy to protect organic traffic during a domain change. The new site successfully boosted OCI Global's visibility with stakeholders, as praised by their Global Corporate Affairs Director.

OCI Global