Case Study: Hobbycraft strengthens digital growth with Salad

Hobbycraft strengthens digital strategy with Salad, uncovering growth from 90 stores and a new crafter segment

Hobbycraft, one of the UK's largest craft retailers, faced ambitious sales targets and sought external guidance to validate and improve its digital marketing strategy. The company partnered with Salad for a comprehensive digital marketing audit to review its SEO, PPC, affiliate, and social media channels to uncover new growth opportunities.

Salad conducted a thorough audit and competitive analysis, which led to a detailed ecommerce traffic strategy with a defined channel mix and budget recommendations. The solution uncovered a growing market of new crafters to fuel future traffic and improved channel profitability by identifying a marketing channel with a negative return. Salad delivered a comprehensive report and presentation, providing Hobbycraft with valuable insights to achieve its sales figures and develop its ecommerce offering.

Hobbycraft