Case Study: Grape Tree grows online orders by 40% with Salad

Grape Tree grows online orders by 40% with Salad

Salad was approached by Grape Tree, a leading UK health foods retailer, which faced challenges with its outdated ecommerce website. The site had a poor user experience and a clunky content management system that did not reflect the brand's market position or allow for easy updates to products and promotions.

Salad redesigned the website with a mobile-first approach, incorporating a new CMS, promotional panels, and a product filtering tool. The solution integrated with multiple payment and fulfilment systems. As a result, Grape Tree saw a 20% increase in gross sales and a 40% growth in online orders, alongside a 27% improvement in dwell time. Salad's work provided a modern, user-intuitive platform that significantly enhanced the online customer experience.

Grape Tree