Case Study: Enginuity rebrands and launches a new digital presence with Salad

Enginuity launches a new brand in 2 phases with Salad

Enginuity, a data-driven skills organization for the advanced manufacturing and engineering sector, required a complete re-engineering and rebranding to better serve employers, educators, and individuals. The organization partnered with the vendor Salad for an end-to-end brand development project to establish a new positioning and visual identity.

Salad delivered a comprehensive solution that included brand strategy, a new name, a visual identity system with a custom typeface, and a completely overhauled website. The work culminated in a strategic two-phase external launch campaign and an internal launch event for employees. The new brand successfully positioned Enginuity as an innovative organization with a clear purpose, encapsulated by the strapline "Engineering Skills for a Smarter World."

Enginuity