Case Study: Commonwealth Games England modernises its athlete handbook with Salad's digital Team England Hub

Commonwealth Games England revitalises its handbook with Salad, reaching Apple App Store and Google Play

The customer, Commonwealth Games England, faced the challenge of their traditional printed event handbook being instantly outdated, inaccessible, and costly to produce. Vendor Salad worked with them to develop a digital-first solution, scoping a new web app to replace the physical book and better engage their users.

Salad implemented a mobile-first web app, built with Frontity and WordPress, which was delivered through the Apple and Google Play stores. The solution provided tailored content for different user groups and enabled real-time updates. The result was a more accessible and engaging handbook for athletes, staff, and journalists, with Team England gaining new levels of user behavior insights.

Commonwealth Games England