Case Study: Clipper Round the World Yacht Race achieves 45% site user growth with Salad’s new website

Clipper Round the World Yacht Race boosts site users by 45% with Salad

The Clipper Round the World Yacht Race needed a new website to be launched in three stages. The challenge was to attract berth sales, generate sponsorship, and provide timely content for fans and crew. Salad was engaged to provide a web design and development solution to meet these goals.

Salad delivered a multi-phase website, which included a Crew Hub portal and an industry-first responsive race viewer for real-time tracking. The project was an award-winning success, resulting in a 45% increase in site users, 17,000 crew enquiries, and 418,000 newsletter sign-ups. By the end of the race, the site had achieved 10 million page views.

Clipper Round the World Yacht Race