Sakas & Company
23 Case Studies
A Sakas & Company Case Study
Toro Digital, a small Australian digital marketing agency led by Paul Evans, faced a challenge in its growth trajectory. The managing director was unsure whether to remain a small generalist operation or to specialize and expand into a "real" agency, lacking the confidence to commit to a niche. To address this, he engaged Sakas & Company for its executive coaching service.
Sakas & Company diagnosed that a lack of specialization was the core issue and guided the agency to focus exclusively on the legal marketing niche. This strategic advice, tailored to the agency's situation, gave Paul Evans the confidence to proceed. As a result, Toro Digital doubled its revenue within a year of implementing the new focus. The agency continued its growth, achieving an 800% increase in revenue in under five years and expanding its team to 20 people.