Case Study: Catch.com.au boosts search sales and conversion with Sajari

Ecommerce Giant Catch.com.au Boosts Search Sales by 10%

Catch.com.au, Australia’s largest online marketplace, wanted to improve onsite search relevance across more than 2 million products and move beyond a search setup that relied on hundreds of manual rules. The customer was looking for a smarter way to surface more relevant results and better use its own business data to drive conversions and revenue, and turned to Sajari’s machine learning-powered search.

Sajari implemented machine learning search with conditional boosting and rapid A/B testing, allowing Catch.com.au to rank products more intelligently based on query intent, product data, and customer segments. The results included more than a 10% lift in conversion rate, over 16% improvement in search conversion or session profitability across tests, and an estimated ROI exceeding 100x, translating into millions of dollars in incremental revenue for Catch.com.au.

Catch.com.au

Liron Nehmadi

Chief Product Officer