Case Study: LIV Golf builds an engaged global fanbase with LIV X by Saintnicks

LIV Golf grows LIV X to 170,000 members with Saintnicks

LIV Golf, a new international golf league, faced the challenge of building and nurturing a dedicated fanbase for its 12 new teams and global events. To address this, they partnered with the agency saintnicks to develop a fan-focused loyalty program called LIV X.

saintnicks designed and implemented the LIV X program, which included a team picker tool, promotional assets, and exclusive content for members. The solution successfully attracted over 170,000 members in its first year through organic promotion. The program's content significantly outperformed industry averages, driving high engagement and click-through rates, and was praised by LIV Golf's Senior Loyalty Manager for fortifying the connection with their fanbase.

LIV Golf