Case Study: HiPP Organic boosts brand awareness and sales with Saintnicks

HiPP Organic boosts brand reach with Saintnicks

HiPP Organic, a global leader in organic baby food, faced the challenge of increasing its market share and brand affinity among UK parents despite its long-standing history. To help earn a bigger slice of the competitive market, the vendor Saintnicks was engaged for a brand campaign and communications initiative.

Saintnicks developed an integrated campaign titled "We’re Big on the Little Things" to showcase HiPP's care for small details. The solution included targeted TV ads, social and influencer activity, display, press, and shopper marketing. This approach successfully drove brand awareness and improved perception, supported by positive feedback from the client's Marketing Director who considered Saintnicks a true partner and an extension of their team.

HiPP Organic