Case Study: Phoenix Senior Living highlights employees and drives recruitment with Sailorface video storytelling

Phoenix Senior Living creates 6 employee highlight videos with Sailorface

Phoenix Senior Living, a national senior housing organization, wanted to celebrate its best employees. They hired Sailorface to produce a series of videos to highlight these caregivers and staff members, aiming to boost morale and aid in recruitment.

Sailorface implemented a documentary-style video solution, following six employees through their day with candid footage and interviews. This authentic approach reassured families of the quality care and served as a powerful recruitment tool for prospective employees. The vendor's strategy was designed for multi-purpose use, effectively feeding three separate marketing funnels from a single production shoot.

Phoenix Senior Living