Case Study: Stevenson University boosts targeted recruitment traffic with SAI Digital

Stevenson University - Customer Case Study

Stevenson University partnered with SAI Digital to strengthen recruitment marketing for both Stevenson University Online programs and undergraduate audiences. After a website redesign, the university needed a smarter way to drive targeted traffic, increase awareness, and move prospective students further into the recruitment funnel.

SAI Digital developed and executed a digital marketing strategy centered on research-driven messaging, media planning, retargeting, and geofencing around key locations and hospital sites. The campaign generated 4,000 verified targeted impressions, 143 site conversions, and 141 geo-conversions, while also increasing inquiries, campus visits, and traffic to key website pages.

Stevenson University

John Buettner

Vice President of Marketing and Digital Communications