Case Study: Food Research & Action Center improves user engagement and advocacy with SAI Digital

Food Research & Action Center - Customer Case Study

Food Research & Action Center (FRAC), a Washington, D.C.-based nonprofit focused on ending poverty-driven hunger and malnutrition, needed a stronger web presence to serve diverse audiences such as advocates, researchers, lobbyists, and policymakers. SAI Digital was brought in to redesign FRAC’s website, improving how the organization presents its mission, content, and resources online.

SAI Digital delivered a modern website redesign with improved functionality, clearer navigation, and a more engaging visual presentation. The new site includes a searchable, sort-and-filter resource library, dynamic homepage content, stronger calls to action, and infographics to highlight child hunger. While no numeric metrics were provided, the result was a more user-friendly platform that gives FRAC a stronger foundation for sharing updates and advancing its cause.

Food Research & Action Center