Case Study: Council for Advancement and Support of Education achieves cost-effective attendee engagement with SAI Digital's geofencing campaigns

Council for Advancement and Support of Education - Customer Case Study

The Council for Advancement and Support of Education (CASE) needed a cost-effective way to reach international education professionals at two key conferences without paying for traditional exhibit space and travel. CASE worked with SAI Digital on a mobile-first geofencing campaign to place its membership message in front of likely prospects attending the AAIE and NAIS events.

SAI Digital researched the conference locations, nearby lodging, audience interests, and likely online behaviors to build targeted geofencing and retargeting campaigns with first-touch and post-conference ads. The effort generated 567 targeted clicks and 254 site conversions, with 71% of conversions coming from the Conferences & Training page, helping CASE drive strong engagement and save on conference marketing costs.

Council for Advancement and Support of Education