Case Study: Association of Public and Land-Grant Universities boosts member engagement with SAI Digital

Association of Public and Land-grant Universities - Customer Case Study

The Association of Public and Land-Grant Universities (APLU) partnered with SAI Digital to redesign its outdated website and improve engagement with its large network of more than 230 member institutions. The organization needed a more intuitive, member-focused experience, better navigation, and a site that worked well across devices.

SAI Digital delivered a fully responsive website built around audience-focused design, supported by member surveys, staff interviews, and card-sorting research to reshape navigation and content organization. The new site added a publication library, a custom Google map for filtering member institutions, and an enhanced events calendar, helping APLU better communicate with members, policymakers, journalists, and the public across the U.S., Mexico, and Canada.

Association of Public and Land-Grant Universities

Jeff Lieberson

Vice President of Public Affairs