Case Study: Tower Roasting Co. stands out with Sagon-Phior's bold coffee brand strategy

Tower Roasting Co boosts coffee freshness up to 47% with Sagon-Phior

Tower Roasting Co, a craft coffee pioneer, partnered with the branding agency Sagon-Phior to stand out in a competitive market. Their challenge was to develop a unique brand story and innovative product positioning for their two distinct brands: the high-end Tower Coffee and the mass-consumer Majestic Blends.

Sagon-Phior implemented a comprehensive solution that included developing a unique roast-to-taste product process, creating the SUPER POD™ with SUPER SEAL™ technology, and crafting distinct brand identities. For Majestic Blends, they introduced a Bigfoot mascot and a "match me to my coffee" game to capture customer data. The agency also provided creative direction for packaging and websites. As a result, Sagon-Phior positioned Tower Roasting Co far beyond the competition, leading to award-winning e-commerce sites and creating a significant marketing and PR opportunity.

Tower Roasting Co