Case Study: OI Infusion improves patient engagement and provider interest with Sagon-Phior

OI Infusion launches in 10 weeks and boosts patient engagement with Sagon-Phior

OI Infusion, a provider of comprehensive infusion therapy services for healthcare practices, faced a dual challenge of patient anxiety around treatment and provider hesitancy due to perceived operational complexity. The company partnered with the vendor Sagon-Phior for a strategic marketing and brand transformation initiative to reposition itself for both audiences.

Sagon-Phior addressed this by creating distinct, empathetic messaging for patients and positioning the service as a turnkey solution for providers. This involved an overhaul of brand voice, website architecture, and targeted content. The results included a substantial increase in patient engagement and satisfaction, a decrease in appointment cancellations, and increased partnership inquiries from providers who cited the clear value proposition as a key decision factor.

OI Infusion