Case Study: Novella Infusion achieves patient growth and expanded referrals with Sagon-Phior healthcare branding

Novella Infusion expands beyond the Northeast with Sagon-Phior

Novella Infusion, a leading provider of outpatient infusion services, sought to make its biologic infusion therapy less intimidating for patients and to support its national expansion. Their challenge was to build stronger relationships with referring physicians and reimagine the patient experience to be more approachable and comforting. They partnered with the vendor Sagon-Phior for this strategic healthcare branding initiative.

Sagon-Phior developed new messaging focused on caring, comfort, and convenience, encapsulated in the tagline “A Better Infusion Experience, Close To Home.” The solution included a patient-friendly website and content for healthcare providers that positioned Novella as an accessible, cost-effective alternative. The results included increased patient confidence and appointments, strengthened provider relationships leading to more referrals, and a successful expansion beyond the Northeast, which boosted visibility and attracted new partnerships for Novella Infusion.

Novella Infusion