Case Study: Trafalgar improves SEO and boosts bookings with Sagittarius

Trafalgar boosts brochure views by 67.6% with Sagittarius

Trafalgar, a tour company, faced challenges with its website, including duplicate URLs harming its SEO and a need to improve its upsell positioning. The company engaged Sagittarius, a digital agency leveraging the Sitecore platform, to revamp its digital presence.

Sagittarius implemented a new experience-first website, consolidating URLs and enhancing the user journey with first-person media and integrated social content. This solution delivered significant results, including a 12.7% increase in homepage views, a 23.8% improvement in bounce rates, and a 31.4% increase in request a quote conversions.

Trafalgar