Case Study: The Father’s Table improves product management and site usability with Saggezza

The Father’s Table Website Technical Implementation

The Father’s Table, a nationwide privately owned dessert manufacturer, needed a more user-friendly website that made it easier for customers and brokers to find product details like images, nutrition facts, and packaging information. Saggezza was brought in to improve the site’s information architecture and create a better system for managing the company’s product inventory.

Saggezza implemented a WordPress-based solution, extending the CMS with Custom Post Type UI for product management and Elementor for real-time page editing and layout control. The new setup introduced custom post types for products and product varieties, giving The Father’s Table a more flexible way to organize and update its catalog and reducing the manual back-and-forth required to gather materials, though no specific numerical impact was provided.

The Father’s Table