Case Study: National Furniture Retailer modernizes PDP pages and boosts shopper readiness with Saggezza

Modernization of National Furniture Retailer’s Product Display Pages

National Furniture Retailer, a national chain with more than 200 stores, partnered with Saggezza to address a key e-commerce challenge: its website was driving most sales, creating direct competition with physical stores. The retailer needed to modernize its Product Display Pages (PDP) and Category Landing Pages (CLP) while also encouraging online shoppers to visit stores and buy in person.

Saggezza’s UX team worked with the retailer’s Head of Digital to review competitor research, design files, and legacy wireframes, then created a sitewide-ready PDP framework aligned to the digital roadmap. The solution added standardized page structures with customizable product elements and filters for items like sofas, helping customers better understand options and make more informed purchase decisions. While no specific numeric results were provided, Saggezza helped deliver a more flexible, modern shopping experience designed to support both online conversion and in-store sales.