Case Study: Fortune 500 Marketing Communications Company improves customer engagement and cuts data costs with Saggezza and Snowflake

How We Helped Modernize a Client’s Traditional, Legacy System

An American Fortune 500 marketing communications company was struggling to engage core customers because its campaign analysis solution was built on outdated legacy systems. The platform was costly to maintain, could not scale to the volume or speed of data, and produced untimely reports with outdated information.

Saggezza worked with the client’s Cloud & Data team to assess the future-state architecture and selected Snowflake as the cloud data warehouse solution. In just six months, Saggezza delivered a fully operational platform that could store unlimited data, analyze results instantly, and share information more easily, while also cutting storage and administration costs by more than 50%.