Case Study: Byline Bank boosts B2B lead conversion with Saggezza

How to Improve the Customer Online Experience Through Form Optimization

Byline Bank, a full-service community and commercial bank, wanted to better engage online visitors and turn its website into a stronger source of prospect leads. Its Small Business Loan application was cumbersome, and even basic inquiries required sensitive information that many users were reluctant to submit online, limiting traffic and conversion.

Saggezza improved the experience by redesigning and simplifying the form submission flow, removing unnecessary fields, improving navigation and iconography, and reducing clicks and scrolling. Saggezza also integrated lead data into nCino and moved Byline Bank’s site to Amazon Web Services for secure cloud hosting. The results included a 73% lead conversion rate, along with a 20% increase in mobile usage, 35% increase in new users, and 60% increase in page views.

Byline Bank