Case Study: National Restaurant Chain improves customer digital engagement with Saggezza

How to Improve the Customer Digital Journey

National Restaurant Chain partnered with Saggezza, an Infostretch company, to modernize its digital presence and improve the customer journey. The chain initially wanted a customized catering mobile app, but Saggezza used market research and analytics to show that restaurant-specific apps had limited adoption and low likelihood of future downloads, making a different approach more viable.

Saggezza instead focused on optimizing the chain’s website for online ordering, rewards, and location search, adding features like customizable menu items, saved previous orders, social sign-in, personalized offers, and easier navigation. The changes drove measurable gains including a 30% increase in users, a 20% increase in new sessions, a 60% increase in average time on page, a 200% increase in click-through, and a 154% increase in social referrals.