Case Study: National Restaurant Chain boosts loyalty and digital engagement with Saggezza

Digital Debt and the Challenge to Stay Ahead Enter Joint Strike

National Restaurant Chain partnered with Saggezza after a private equity acquisition created an opportunity to modernize operations and improve guest experiences. The customer initially wanted to invest in a mobile app, but Saggezza’s Joint Strike assessment showed that a mobile-friendly eCommerce site would deliver far more value than an app that most consumers would not use.

Using Saggezza’s Joint Strike tool, user research, and digital experience analysis, the team redesigned the restaurant chain’s website with loyalty, promotions, blogging, and online reservation features, supported by Microsoft Azure and Fishbowl. Saggezza’s work drove a 200% increase in Facebook click-throughs, a 27% increase in post views, a 154% increase in Facebook referrals, a 73% decrease in cost per click, 70,000+ new loyalty members in 90 days, and a 67% lift in email opens.