Case Study: Jericho Security achieves 18X ROI with Sagetap

Jericho Security achieves 18x ROI with Sagetap

Jericho Security, a company specializing in phishing simulations and security awareness training, faced the challenge of engaging prospects in a saturated market with little brand recognition. Their reliance on cold calls was ineffective, as potential buyers were often uninterested or unfamiliar with them. They sought a warmer method to connect with strategic buyers and partnered with the vendor Sagetap to achieve this.

By using Sagetap for warm outreach, Jericho Security replaced cold calls and connected with interested prospects anonymously. This provided better intel and pre-defined success criteria up front, allowing them to tailor presentations and accelerate sales cycles to just 4-6 weeks. As a result of implementing Sagetap's solution, Jericho Security achieved an 18x ROI in closed-won deals and a 27x ROI in their late-stage pipeline.

Jericho Security