Sagetap
32 Case Studies
A Sagetap Case Study
Drata, a security and compliance automation company, faced a challenge expanding its market reach from startups to enterprise buyers. While its product was effective, its marketing and visibility were initially built around inbound interest from smaller companies. To help move upmarket, Drata turned to the vendor Sagetap.
Using Sagetap, Drata targeted high-intent enterprise buyers through both inbound campaigns and proactive outbound prospecting. The solution helped Drata refine its messaging and accelerate its sales cycle. As a result, Sagetap delivered a 2x ROI on annual contract value and a 5x ROI on total contract value, becoming Drata's highest-performing channel. Furthermore, the platform sourced one of the top 10 largest deals in company history, which closed 40-50% faster than average.