Case Study: SouthState Bank modernizes digital banking and boosts growth with Sagepath Reply

SouthState Bank boosts mortgage loan ROAS 1,156% with Sagepath Inc.

SouthState Bank partnered with Sagepath Reply to modernize its brand and digital presence as it evolved into a larger regional institution. The challenge was to create a digital experience that reflected its modern position, a task made more complex by launching a new website during a major merger and the global pandemic when attracting new customers and growing lending activity was highly uncertain.

Sagepath Reply developed a strategic roadmap centered on an enterprise CMS, a refreshed brand, and a customer-focused digital experience. The solution included a Kentico platform and a flexible, data-driven media strategy. The results were significant, including a 121% ROAS for new checking accounts, a 1,156% ROAS for mortgage loan lifetime value, and a 57% increase in brand recognition throughout the Southeast.

SouthState Bank