Case Study: DEVELON modernizes used equipment sales with Sagepath Reply

Develon boosts qualified traffic, engagement and conversions with Sagepath Inc.

Develon partnered with Sagepath Reply to modernize its digital remarketing presence. The challenge was to replatform its public-facing used equipment website and launch a new gated network site for dealers and lenders. This required reusing existing components from its Optimizely CMS to maintain brand consistency while adapting them for unique needs, alongside integrating with critical internal systems like Salesforce and IRW.

Sagepath Reply built the new sites within Develon's existing Optimizely CMS, reusing and clearly labeling components for efficiency and easier future management. The solution included custom integrations and a full process from discovery to analytics implementation. The result was a refreshed remarketing presence that supports both public audiences and its dealer network, providing a more efficient foundation for managing listings and supporting operational accuracy and long-term goals.

Develon