Case Study: Pet Supplies Plus boosts in-store sales with Sageflo

Pet Supplies Plus Boosts In-Store Sales by Enabling Franchisees to Easily Send Local Email Marketing

Pet Supplies Plus, a large pet specialty retailer with over 100 franchisees, faced the challenge of enabling its franchisees to execute local email marketing at scale. The corporate team's sophisticated platform was not an option for franchisee use, leaving them with cumbersome, inefficient processes, a lack of performance reporting, and no visibility into the corporate marketing calendar. This often resulted in customers receiving conflicting offers from corporate and local stores.

The vendor Sageflo provided its Radiate distributed marketing solution to solve this. The web-based platform gave franchisees access to approved templates, copy, and segmentation, making it easy to build, deploy, and analyze emails. The solution also included a shared calendar for better alignment. As a result, franchisees sent over 2,000 campaigns, achieving a 19% increase in email click-to-open rates and a 12% increase in average basket size, while the corporate team saved time on oversight.

Pet Supplies Plus

Craig Clark

Director of Neighbor Relationship Marketing & Data Analytics