Case Study: Pet Supplies Plus boosts in-store sales with Sageflo

Pet Supplies Plus boosts CTOR by 19% with Sageflo

Pet Supplies Plus, a major pet food retailer with over 100 franchisees, faced the challenge of enabling local store marketing at scale. Their franchisees lacked an efficient, on-brand way to create and send personalized email campaigns, leading to inefficiency and potential conflicts with corporate messaging. They partnered with vendor Sageflo to implement its streamlined marketing tool to address this gap.

Using Sageflo, franchisees gained access to approved templates, shared calendars, and robust reporting, making local email marketing easy and effective. The solution led to a 19% increase in email click-to-open rates and a 12% growth in average basket size for franchisees. Sageflo successfully bridged the gap between corporate strategy and local execution, freeing up the corporate team to focus on broader objectives.

Pet Supplies Plus