Case Study: Video platform Wistia achieves faster month‑end closes and powerful financial reporting with Sage Intacct

Wistia tunes into smarter financial management with Sage Intacct

Wistia, a fast-growing provider of professional video software used by more than 500,000 businesses and customers like Starbucks and HubSpot, saw rapid headcount and revenue growth that strained its finance team. Relying on QuickBooks Online and Excel, the three-person finance group faced lengthy month-end closes (up to 15 days), manual payroll and reporting work, and insufficient visibility to support new accounting requirements and a diversifying product lineup.

Wistia implemented Sage Intacct (with AcctTwo) for its dimensional reporting and straightforward cloud integrations, cutting monthly close time from 15 to eight days and saving about five hours a month on payroll entries. Faster, push-button board reporting and richer insights into product P&Ls, spend, churn, and CAC have reduced routine work, improved decision-making, and allowed the finance team to act as a more strategic partner to the business.

Wistia

Kevin Neary

Controller