Case Study: DataXu achieves a 12-day reduction in monthly close with Sage Intacct

DataXu maintains rapid growth with Sage Intacct

DataXu, founded in 2007, is a programmatic marketing platform used by brands and agencies to measure consumer behavior and personalize experiences across channels. As the company expanded globally, its QuickBooks-based accounting couldn’t handle multi-entity consolidations, multi-currency reporting, or the scalability required for international growth, so the finance team sought a cloud solution that could meet those needs.

By implementing Sage Intacct (with integration to Adaptive Insights), DataXu gained multi-ledger architecture, global consolidations, and real-time reporting, enabling fast, accurate multi-currency management across four legal entities. The change cut the monthly close from 20 to 8 days (a 12-day reduction), delivered better financial insight, supported rapid growth with minimal finance headcount, and makes it easy to add entities and reconfigure structures as the business expands.

dataxu

Jim Harper

Controller