Case Study: Bitly extends runway by six months and accelerates financial close with Sage Intacct

Bitly trims its reporting with Sage Intacct

Bitly, a leading link-management SaaS company, outgrew QuickBooks as it scaled and faced major challenges with revenue recognition, manual Excel processes, limited reporting, and poor cash visibility across ~800 customers. These issues made month‑end close slow and error-prone, obscured deferred revenue and collections, and constrained the finance team’s ability to provide timely insights to the executive and sales teams.

Bitly implemented Sage Intacct with integrations to Salesforce and Anytime Collect to automate order entry, invoicing, revenue recognition, and dimensional reporting. The changes cut the close from four weeks to one, saved over 400 staff hours and roughly $200,000 in costs, halved DSO while improving CEI to >75%, and effectively extended cash runway by six months — enabling better budgeting, audit readiness, and scalable growth without adding finance headcount.

Bitly

Peter Nesbitt

Director of Finance