Case Study: Gilchrist grows market awareness and reshapes hospice perceptions with Sage Growth Partners

Gilchrist increases market awareness 42.6% with Sage Growth Partners

Gilchrist, a leading nonprofit provider of serious illness and end-of-life care in Maryland, faced significant census reductions and a need for a strategic refresh following the COVID-19 pandemic. The organization engaged Sage Growth Partners to leverage its healthcare expertise to conduct market research, reshape its brand identity, and increase market awareness.

Sage Growth Partners implemented a comprehensive solution that included quantitative consumer research, a new compassionate brand identity, and a full suite of targeted marketing assets. The results included a 26% increase in market awareness, a 12.5% increase in market preference, and a 38.9% increase in website traffic. The campaign also successfully shifted consumer perceptions, increasing positive associations with hospice care.

Gilchrist