Case Study: The Colgin Companies achieve 24/7 customer self‑service and streamlined communications with Sage 100 ERP (Sage ERP)

Colgin Smokes the Competition With Sage 100 ERP

The Colgin Companies, a Dallas-based food products manufacturer best known for Colgin Liquid Smoke, needed to transform its retail image from a small mom-and-pop shop into a technology‑driven manufacturing partner while offering 24/7 support and better communications—despite having fewer than 20 employees. To meet that goal they expanded their existing Sage 100 ERP system with Sage’s eBusiness Manager e‑commerce module.

Sage’s solution gave Colgin a B2B web portal where major retailers can check prices, place orders, confirm shipping dates and view years of sales history anytime. The Sage 100 ERP and eBusiness Manager rollout streamlined communications, reduced customer‑service phone volume, improved customer satisfaction and freed staff to focus on sales and marketing, enabling Colgin to deliver enterprise‑level service with a small team.

The Colgin Companies

Kerry Thornhil

CEO