Case Study: a mid-sized events management firm generates $5.6M in revenue with Saffron Edge's ABM and GTM solutions

Mid-sized Events Management Firm books 30 appointments and generates $5.6M with Saffron Edge

Saffron Edge partnered with a mid-sized events management firm that was struggling with an unpredictable sales pipeline. The client relied too heavily on referrals and was wasting time reaching out to the wrong accounts with generic messaging, making it difficult to grow their business.

Saffron Edge implemented an account-based marketing solution using Clay for data enrichment and targeting. By focusing on qualified accounts with specific buying signals and using multi-channel outreach, they booked 30 qualified appointments. This generated a $10 million pipeline and resulted in $5.6 million in revenue for the client within just five months.