Case Study: Making the Grade Project boosts conversions by 65% with Saffron Edge website redesign

Making the Grade Project increases conversions by 65% with Saffron Edge

Making the Grade Project, an organization supporting educators with MTEL preparation, partnered with Saffron Edge to address a website that was confusing users and resulting in low sign-ups and conversions. Their challenges included cluttered navigation that made resources hard to find, underperforming forms and CTAs, and SEO limitations that restricted organic visibility.

Saffron Edge implemented a solution involving UI/UX redesign, conversion rate optimization (CRO), and an SEO revamp. This included restructuring navigation, simplifying forms, and optimizing the website's URL architecture and metadata. The results were significant, including a 65% increase in conversions, a 40% reduction in bounce rate, and 15+ top keyword rankings, driven by a website overhaul that took three months to complete.

Making the Grade Project