Case Study: Zelestra achieves a distinctive global brand transformation with Saffron Brand Consultants

Zelestra becomes a top 10 global clean energy seller with Saffron Brand Consultants

Zelestra, a global leader in renewable energy infrastructure, faced the challenge of standing out in a crowded market where brands were often indistinct. They partnered with Saffron Brand Consultants to undertake a comprehensive rebrand that would align with their ambitious growth objectives and reflect their multi-technology focus beyond their solar origins. The goal was to create a future-focused brand identity that resonated internally and externally.

Saffron developed a new brand strategy, name ('Zelestra'), and visual identity, all designed for distinction and global scalability. The solution also included defining culture pillars and an employee value proposition to embed the change within the organization. As a result of the rebrand by Saffron, Zelestra established itself as a top global player, securing partnerships with major clients like Meta and Microsoft and being recognized by BloombergNEF as a top 10 seller of clean energy. The company also achieved Top Employer certification across all its markets.

Zelestra